Case study: a chain of 4 cafés that compares its locations

Illustrative case study. The business and names are fictional: we tell this story so you can see how Tocky is set up in a place like yours. These are not a real customer’s results and we don’t promise a number of reviews.

The situation

Café Origen (fictional name) has 4 cafés in the same city. Each one has its own Google profile, and management wants to know which one performs best, which teams are using it and where they need to push harder.

What they set up at each location

Acrylic NFC plate at the till	€14.90
Adhesive plate on the door	€14.90
2 NFC cards for the team (€8.90 each)	€17.80
Total before volume discount	€47.60

Per location it’s €47.60 before the discount; for all 4 locations, €190.40. With 16 units, the 20% volume discount applies. Each plate points to its own location’s Google profile.

Tocky Plus per location

To compare locations, the chain activates Tocky Plus at all 4. The price is per location and scales automatically: −15% from 3 locations and −25% from 5, applied automatically at checkout (you enter the number of locations as the quantity). With 4 locations and 1 month: 4 × €19.90 = €79.60, minus 15%.

• Stats per plate and per person: which location and which employee generate the most taps.
• A different destination depending on the time of day, and data export for the monthly report.
• A kit of QR posters for each location.

If it grows

If they open more locations, they just add the kit and one more location to Plus. From 10 locations, or for a franchise, it’s best to request a quote and we’ll put together a tailored offer.

What they don’t do

They don’t set review targets for employees or reward them for stars: that pushes staff to ask only happy customers, which Google doesn’t allow. They measure taps, they don’t pressure.

Want to set it up in your business?

In the configurator you choose your type of business and it prepares your basket. Free shipping from €29, 30-day returns and the volume discount is applied automatically in the cart (10% from 3 units, 20% from 5).

Already have NFC plates from another brand? No need to throw them away: connect them to Tocky and manage them from the same dashboard (up to 5 free).

More cases like this in Case studies.