Blog
Case study: a chain of 4 cafés that compares its locations
Four cafés with the same kit at each location and discounted Tocky Plus per location: how Tocky scales when you have several locations or...
Case study: a self-employed plumber with an NFC card in his wallet
No premises, no counter: a self-employed tradesman who works in people’s homes and asks for the review when the job is done, with a card ...
Case study: a physiotherapy clinic that asks for feedback discreetly
A clinic with two physios: a plate at reception and a card for each professional. How to ask for reviews without making patients uncomfor...
Case study: holiday apartments with a plate in every room
Eight apartments and a small reception: one adhesive plate per apartment so guests share their opinion before leaving, on Google or on th...
Case study: a hair salon where every stylist carries their own NFC card
A hair salon with three stylists: a plate at reception, a card for each of them and an adhesive plate on the door. The key moment is the ...
Case study: a neighbourhood bar that asks for reviews without interrupting service
How a bar with 8 tables and two waiters would set up Tocky: a plate on the bar, one on each table and a card for each waiter. What it buy...
Tocky League and Tocky score: what they are and how to climb the ranks in your city
Directory, a Tocky score from 0 to 100 and a monthly city ranking with a trophy for the champion. What each one is and how to climb with ...
How many reviews does a local business need? And why recent ones matter
There's no magic number, but there is a way to work out yours. What Google and your customers look at, and why a steady pace is worth mor...
NFC plate vs QR vs WhatsApp for asking for reviews: an honest comparison
Three ways to ask for a Google review, with their real pros and cons, and which one fits depending on whether you serve customers in pers...
Google reviews for clinics, dentists and physios (while respecting privacy)
In healthcare, asking for and replying to reviews requires extra care with confidentiality. How to do it naturally, reply templates and w...
Google reviews for restaurants and bars: where to put the plate and what to say
Till, bill, tables, bar and terrace: where to put the NFC plate in hospitality, phrases to ask for a review without making anyone uncomfo...
Google reviews for hair salons and beauty centers
Right at the end, in front of the mirror: that's the moment. How to ask for reviews in a salon without being pushy, where to put the plat...